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5 Reasons Why Now Is the Best Time to Invest in a New Business Venture

  • Thomas Oppong
  • Jul 19, 2023
  • 3 minute read

Starting a new business is daunting, and many aspiring entrepreneurs put off their dreams for various reasons. However, if you have considered starting a business, now is the perfect time to take the plunge. Despite the global economic crisis, there are several compelling reasons why you should invest in a new business venture. Industry expert Marco Bitran will explore five reasons why starting a business directly can be a wise decision.

1. Lower Startup Costs

One of the advantages of starting a business is the lower startup costs. With the advent of the internet, business launching has become more affordable. You can start an online store, create a website, and market your products through social media platforms without spending a fortune on rent, inventory, and traditional advertising. Many landlords offer flexible lease agreements, which can reduce your startup costs.

2. Increased Demand for Online Services

The pandemic has changed the way we work, shop, and communicate. As a result, the demand for online services has increased dramatically. Many brick-and-mortar businesses have shifted their operations online, and remote work has become the new norm. As a result, there is a significant demand for online services, such as digital marketing, e-commerce, and virtual event planning. Starting a business that caters to this demand can be a lucrative opportunity.

3. Access to Government Aid and Resources

Governments around the world have recognized the importance of entrepreneurship in economic recovery. Therefore, several government aid programs and resources are available to new business owners. For example, the Small Business Administration has several loan programs in the United States to help startups and small businesses. Additionally, many grants, tax credits, and other incentives are available to new business owners that can significantly reduce their startup costs. When you take advantage of these resources, you can dramatically reduce the risk of starting a business.

4. Availability of Skilled Freelancers

Starting a business can be daunting, and you need a team of skilled professionals to help you. However, hiring full-time employees can be expensive, especially in the early stages of your business. Fortunately, there is an abundance of skilled freelancers available for hire. Freelancers can help you with various tasks, such as website design, content creation, accounting, and legal advice, at a fraction of the cost of full-time employees. This can significantly reduce overhead costs and allow you to scale your business as needed.

5. Strong Community Support

Marco Bitran says starting a business can be a lonely experience, but now abundant support is available for entrepreneurs. There are several online communities and forums where you can connect with other business owners, share your experiences, and get expert advice. Additionally, many local governments have entrepreneurship programs and incubators that offer mentorship, training, and networking opportunities. Being part of a supportive community can significantly increase your chances of success as a new business owner. A strong network of contacts can help you find customers, partners, and investors for your business.

Conclusion:

Starting a business can be a challenging but rewarding experience. Despite the global economic crisis, there are several reasons why now is the best time to invest in a new business venture. Lower startup costs, increased demand for online services, access to government aid and resources, availability of skilled freelancers, and strong community support are just a few reasons why starting a business now can be a wise decision. Now is the perfect time to take the plunge if you have considered starting your own business. You can make your dream a successful reality with the right mindset, hard work, and support.

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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