Chris Moody has compiled a list of 46 marketing and product management books you need to take your startup to the next level. The list was compiled on Quora. The compilation is an answer to the question “ What books will change the way I market products?” asked on Quora.
1. The Tipping Point (Malcolm Gladwell)
2. Six Pixels of Separation (Mitch Joel)
3. Crossing the Chasm (Geoffrey Moore)
4. Purple Cow (Seth Godin)
5. Information Rules (Carl Shapiro)
6. The Idea Virus (Seth Godin)
7. 22 Immutable Laws of Marketing (Jack Trout)
8. Predictably Irrational (Dan Ariely (author))
9. Made to Stick (Chip and Dan Heath)
10. The New Rules of Marketing and PR (David Meerman Scott)
11. Breakthrough Advertising (Eugene Schwartz)
12. The Social Animal (Eliot Aronson)
13. The Ultimate Sales Machine (Chet Holmes)
14. Blue Ocean Strategy (Kim and Mauborgne)
15. Cluetrain Manifesto (Levine, Locke, Seares, Weinberger)
16. Brand Hijack (Alex Wipperfurth)
17. The Open Brand (Kelly Mooney)
18. What Would Google Do? (Jeff Jarvis)
19. eMarketing Strategies for the Complex Sale (Ardath Albee)
20. If You Build It Will They Come? (Rob Adams)
21. The Psychology of Influence (Robert Cialdini)
22. Content Rules (C.C. Chapman)
23. 4 Steps to the Epiphany (Steve Blank)
24. microMarketing (Greg Verdino)
25. Groundswell (Charlene Li)
26. Ignore Everybody (Hugh MacLeod)
27. Inbound Marketing: Get Found Using Google, Social Media, and Blogs (Brian Halligan and Dharmesh Shah aka The HubSpot Book)
28. Baked In (Alex Bogusky, John Winsor)
29. World Wide Rave (David Meerman Scott)
30. Positioning: The Battle for Your Mind (Al Ries, Jack Trout)
31. Yes!: 50 Scientifically Proven Ways to Be Persuasive (Noah Goldstein)
32. The Little BIG Things (Tom Peters)
33. The Long Tail (Chris Anderson)
34. Flow: The Psychology of Optimal Experience (Mihaly Csikszentmihalyi)
35. Improving Online Conversions for Dummies by Google
36. Bank 2.0 (Brett King)
37. Communities Dominate Brands (Ahonen and Moore)
38. Innovation Tournaments (Christian Terwiesch, Karl Ulrich)
39. Myself and Other More Important Matters (Charles Handy)
40. The Big Moo (Seth Godin)
41. Book Yourself Solid (Michael Port)
42. Secrets of Social Media Marketing (Paul Gillin)
43. On Writing (Stephen King)
44. ZAG (Marty Neumeier)
45. The Learning Revolution (Gordon Dryden)
46. Lead Generation for the Complex Sale (Brian Carroll)
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