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Pre-Launch Marketing Tips For Startup Founders

  • Thomas Oppong
  • Apr 16, 2011
  • 1 minute read


# Building an amazing product that is worthy of sharing is the beginning of marketing or better still build a great product that solves real problems and looks good and the word will get out.
# Gathering email addresses of interested people pre-launch using a splash page, sending an email announcement to them upon launch.
# Having key influencers in the industry get a sneak preview and talk about your application
# Build a network of influencers and industry leaders and let me know about your pre-launch.
# Giving out a limited number of invitations
# Set up a website that has at the front one short sentence describing what the startup is about.
# For maximum exposure , you can also volunteer to talk about your startup or industry. Take advantage of industry events, demo conferences, meetups and gatherings.
# Organize a contest and enter a startup pre-launch competition
# Get Scoble to talk about it.
# Spreading the word in relevant technology blogs, analyst blogs, tech magazines and reviews.
# And of course engage users in relevant social media platforms
# You can also try Launchrock

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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