One area of marketing that has seen tremendous growth over the past few years is online advertising. Small businesses to large corporations have learned the importance of online advertising. They are aware of how it can positively influence their company’s growth and popularity. With this knowledge, competition to get the much sought after ad space in the online market is intense. Here are a few helpful tips that anyone can use to get the most from their online ad campaigns.
Target marketing
One of the biggest mistakes that marketers make is to put out too many ads that do not have a real focus or target audience. Whereas some ads may garner some business, it is better to put out ads with focus. If you are a business that has products and services geared to men, young children, or women it is better to focus the particular demographic you are trying to reach directly. Do not waste valuable marketing dollars on sending out broad or generalized ads, you will lose money and not reach the target group with which you are looking to interact.
Google AdWords
Google AdWords is an online marketer’s best friend. Google AdWords offers numerous beneficial features that many people may not realize even exist. Ad site links is one of the best features available to users of Google AdWords. This feature allows the addition of links to your website along the lower section of your ad. You can connect these links to words like “Pricing,” “Locations,” “Free Sample,” or anything else that is appropriate.
The best thing about the features of Google AdWords is most are simple to set up and are free to use with your ads. Additionally, the size of your ad will increase the more features you choose to include. Larger ads translate into ads that are more eye-catching; larger ads help to increase your click through rates.
Facebook Ads
It can be slightly tricky to use Facebook ads correctly. If you know the main tricks Facebook ads can become an important part to your marketing plan. Certain basics that you need to remember, when selecting your target audience, broad can work at reaching more people that may lead to potential interest in the products and services you offer.
When turning to more precise targeting you can make a more concerted effort and reaching the audience that can most benefit from what your company offers. By selecting more precise interest categories, which are determined by Facebook profiles and activities, you will not be investing important time, effort, and funds on something that will not result in a return on your investment.
Do not forget to use images
This might seem like a no-brainer but where there are images there is more interest. People like to see images. Images draw the attention of individuals that are browsing the web looking for something useful or beneficial. If you are looking for people to follow through on a call-to-action ad on Facebook be sure to use an image and improve your chance of interaction.
Target a diverse group of devices
When people first started getting interested in the internet as a place for marketing they only had to consider making ads suitable for that medium. Today, people browse the web from a variety of devices. What does this mean? It means that your marketing teams needs to pay attention to where your ads are receiving the most attention. If you have mobile ads that receive a higher click thru rate than your desktop ads you may consider switching the majority of your ads over to mobile ads.
Online advertising can be a highly beneficial tool if used properly. Try the above-suggested tips and find out what works best for your company.
Founder of 20DollarBanners, Tuan Nguyen, has tremendous skill in advertising and banner design. He has used his skills in web development and marketing to found, Aplusmedia. With his skills, knowledge, and techniques, Tuan, has helped thousands of people over the years with banner advertising.
