Have you ever considered using a Facebook group for your brand’s marketing? This can be a powerful tool because it promote interaction among your audience members, which is something that a Facebook page can sometimes fall short on.
Here are a few tips on how to leverage a Facebook group for your brand, without creating a group, inviting all your friends to join, spamming them with links to your website.
Outline your objectives
A crucial objective to social media is to never do things for the sake of doing them. So, before you do anything on social, have a clear objective. Have a distinctive reason on why you want to start and maintain a Facebook Group, and what are you going to get out of it.
You can determine whether it is a brand awareness job or probably an advocacy job. Outlining your digital marketing objectives will make it easier for you to articulate how your brand will benefit. having a clear goal in mind for your Facebook Group will also make sure that you remain consistent and keep up your posting schedule. The worst thing that you can do is to let a group go dormant. This is because should you do this your audience members will feel that you’re no longer relevant.
What’s the benefit?
What are the benefits of being part of your Facebook Group? The idea here is to provide real, ongoing value to people who you want to be part of your Facebook Group. It would be ideal for sharing exclusive content or deals here. Make sure that this content is not available anywhere else so that people feel that they need to join your group in order to get access to this.
Make sure you add a constant and sustainable drawcard that will keep people engaged and interested to be part of your group. People tend to join groups, and they quickly lose interest if there isn’t a reason to stay.
Build a community
Facebook groups afford you the opportunity to establish a sense of social community without having to spend money on the technology to build a community within your website. There are some very successful communities – such as Hello Boss Creative and Sleek Geeks – which have been started on Facebook and have evolved into other offline communities.
Social media is all about engaging and giving people a sense of belonging. It’s not a fad that will be here today and gone tomorrow. The need to belong is built into us at an early age and stays with us throughout our live. This notion enables you to connect and create relationships with your audience in the social media landscape resulting in building a community.
Create an exclusive hub
If you aim to make your members feel special, making your Facebook group ‘private’ or ‘secret’ can tick that box. So, what’s the difference between the ‘private’ and ‘secret’ group? The difference between the two group options is that private groups can be found in search, while secret ones cannot.
Why would you want to have such a group? With a private or secret group, only the group administrators can approve members allowing them to be part of this exclusive hub, meaning only people who have been invited or accepted into the group by group administrators can be active on that group. These kinds of groups are branded exclusive hubs because the content shared in such groups is only available to people who are part of them.
You need to be on the constant lookout for ways in which you can boost your Facebook marketing efforts. Why not give Facebook Groups a shot and see how you can take advantage of this communication channel that has proven to be smart for brands and business owners to connect with their customers and followers, or to colleagues in more professional organisations.
