Designing a company logo might not be your priority when launching a business. You think it only takes a few minutes to do, and then you will be ready to launch. The truth is it takes time to get this process through. You might also commit mistakes that could ruin the entire process. The logo plays a crucial role in the success of your business. Hence, you shouldn’t commit these mistakes.
Using too many colors
The choice of colors is critical. You don’t wish to use too many colors since they might be confusing. You also want to use one that perfectly represents your brand. Moreover, you want people to think about these colors when choosing between you and your competitors. It’s not about your favorite color but what represents the brand best. Brand identity companies can do a great job at figuring out the way the best colour combinations for your brand.
Not knowing your brand
Before designing the logo, you should know what your company stands for. What is it good at? What makes your business unique? Understanding the brand allows you to design the best logo. You can incorporate different design elements that will enable people to feel a connection with your company. They’re enough to establish that connection, even if you only have a few shapes and words on the logo.
The good thing is you can always work with experts like Branding Design Pro. If you don’t know where to start and have yet to identify what sets your business apart, the experts will be there to guide you. You can work on every detail from scratch until you feel satisfied with the results.
Choosing the wrong font
Even your choice of typography can affect the logo design, so you should choose the font that embodies your business. Make it as simple as possible. Remember that the logo will be on product labels, billboards, online marketing campaigns, merchandise, etc. You want people to read the details even if placed in a small item.
Using generic imagery
You can’t use symbols for the logo that people already associate with something else. For example, avoid using lightbulbs to represent ideas when your business is in the education industry. You also can’t use handshakes to represent a community. It doesn’t mean these symbols are worthless. The only problem is you might confuse your target audience. The logo also becomes less memorable.
Using images that have double meanings (unintentionally)
You don’t want to be a victim of this mistake. Various companies were humiliated because of an unfortunate image choice. No one checked the combination of imageries, and the results were terrible. People might associate your brand with things that don’t have anything to do with what you sell. Therefore, it pays to double-check every detail and have someone not part of your logo design team look into the final sketch.
Don’t rush the process since you’re creating something iconic for your business. You must be proud of the logo since it will be in everything you do. Test the sketches and see which option appeals the most.
