Your business might have the mentality of providing the best service that you possibly can – but what are you actually doing to achieve it? Your perception of your customer service might not be as great as you might think, so take a look at what you can do to improve how you serve them for maximum customer satisfaction.
–Giving Away Free Stuff
Giving away free stuff, whether it’s something big or small, can raise awareness of your brand, as well as the satisfaction of your customers. Giving away things to reward returning customers or new ones, it is never a bad idea.
If you’re giving your product away to begin with, such as a drink, then it’s a great way to get people to try something new and get them into your brand. People are usually reluctant to turn anything free away, even if they’ve never tried it.
–Don’t Promise Too Much
Of course, you want to impress your potential customers to reel them in, but promising too much makes it all the more disappointing when you fail to deliver. Instead, make a promise, keep the promise and then over deliver. This will make your customers remember you for going over and above the call of duty every single time.
–Nurture the Relationship
Whether you’re interacting with your customer through social media, on the phone or in person, make sure everything you say nurtures that relationship. Treat them with respect and as if they are your only customer, and that way they will feel like a valued customer or client.
Respond in a timely manner, and your customer won’t be left wondering what has happened to their query. Innocent Drinks are brilliant at this, from their Facebook page to the ingredients list on their products, they talk to you as if you’re friends, which endears you to them as a brand as well as through their products.
–Keep It Fun
Sure, your company might be about something really dull, but adding a bit of personality through your employees and the way you interact with clients will make you more memorable.
Skate Hut, for instance, while not a boring company, injected some personality into their customer service through a drawing of a T-Rex playing golf (find it here). Personality helps a big corporation become more human too, so make sure that yours comes out when you’re talking to your consumers.
Your business exists because of loyal customers who constantly do business with you. Keep them happy by providing a great customer service and they will stay with you for a very long time, treat them badly and they will not hesitate to join your competitor next door.
