Since the industry of e-commerce surged in the ‘90s, many businesses have had the need to automate certain processes. The internet also made it possible to reach out to more people through email marketing, resulting in higher sales and more significant profits.
But despite the speed brought by the internet, customer experience through email marketing needed polishing, thus the birth of customer experience automation or CXA. This technology allows you to reach out and personalize the experience of your customers without human interaction involved, and ActiveCampaign is among the applications out there that specializes in it.
This software is currently one of the top-rated platforms offering CXA. The company now has over 145,000 happy and satisfied clients in more than 170 countries. So to say that it’s effective in driving sales through automation is an understatement.
If you need help in managing your contacts, nurturing them, and converting them to leads, you need cloud-based software like ActiveCampaign to automate such processes for you. Some would say that it’s easy to use, but not everyone is adept at technology. That’s why in order to reach the full potential of your investment, you need an expert to help you out in adapting the software to your business. Here are several ways that an ActiveCampaign expert can transform your email marketing strategy:
1. Helps You Simplify And Automate Manual Tasks
A professional who knows the ins and outs of ActiveCampaign can guide you through the process of automating manual tasks in your business using the application. These can be everything from email management and order fulfillment to sales follow-ups and triggered campaigns.
If you’ve never handled automation before, you may have a hard time with it, make mistakes along the way, or miss out on maximizing the use of the platform. But with the help of an ActiveCampaign expert, you can reap the benefits of the software’s automation features, including those that have to do with your email marketing efforts. As a result, you and your employees will have more time to attend to other aspects of the business, and your email campaign will become more efficient as well.
2. Assists You In Creating A Feasible Email Campaign Strategy
An expert in this software will be able to determine the needs of your business depending on the marketing results you currently have. Afterward, they can apply the necessary tactics to help you achieve your business goals through email marketing.
They’ll address your weaknesses and leverage your strengths to maximize the potential of the software for your company. An ActiveCampaign expert will adopt the most feasible strategy that won’t waste your clients’ precious time reading irrelevant email messages, which might prompt them to unsubscribe to you.
3. Enables You To Understand How Segmenting Works
When you have hundreds of email addresses in your database, it’s an arduous task to send informative emails to those recipients one by one. And even if you do have the proper software installed, you need to know how to segment your audience so you can send the right message to the right people. After all, what could be more frustrating than reading an email in the morning that has nothing to do with your interests, right?
An expert in ActiveCampaign will help you segment your audience and categorize them based on demographics. Doing this would result in highly targeted messaging that’d convey relevant information to the right individuals and increase the chances that they’ll click through the email and make a purchase from you.
4. Helps You Choose The Best Integration To Work With
The software works with several native integrations in the platform but could also accommodate external ones you may need. Seamlessly syncing your apps to the software with the help of an expert will give you more flexibility and let you accomplish more tasks. The integration will increase your database, too.
Those apps could be your e-commerce stores, your email and social media accounts, and even your CRM tools. Integrating them all in the software will simplify your processes and make the platform more dynamic.
5. Interprets The Result Of Your Email Marketing Strategy
After implementing your strategy, you’ll eventually get results you can analyze and make intelligent business decisions with. Some of the reports you’ll be able to generate from the software are campaign reports, automation reports, and deals reports.
When you’re faced with a plethora of information and have difficulty understanding them, you can always rely on your ActiveCampaign expert to interpret it for you so you can make the most of it. They know the best way to increase your open rate and can make meaningful suggestions to improve your click rate as well as decrease your unsubscribe rate.
Conclusion
The loyalty of a consumer isn’t solely dependent on how good your product or service is. Chances are, they’ll keep on purchasing from you because of the positive experience they’ve had with your company. Apart from driving loyalty, those positive experiences will increase sales and multiply your customers many times over.
Even if you use a platform to deal with and reach out to hundreds or thousands of customers all at once, they shouldn’t feel as though they’re being handled by robots. Creating good customer experiences online through excellent email marketing is possible and doable, especially if you work with an ActiveCampaign expert to assist you.
